Olympus Athletics Instagram · Content calendar

October 4 – 11, 2026

Each day shows the post as it will look, its caption, and its Stories. The week is built around two moments: September's Strong Saturday recap on Monday and the Lab Rat reveal with @coachbeef on Friday. Sunday's October Strong Saturday announcement is drafted and waiting on Josh and Michael's sign-off.

5Reels on the grid, one a repost 3Stories-only days 1Collab post 1Pending approval

The week at a glance

Tap a day to jump to it. Post times are suggestions; check Insights → most active times and shift within the hour.

Day by day

Tap play on any Reel. Captions are ready to paste; anything in gold italics is a blank to fill. Hashtags stay in the caption body, the way Josh and Michael post.

Sunday 04 October 2026
1 · clipTomorrow, the recap 👀5s from September
2 · textThis week at Olympus 🏛️
Strong Saturday recap · something new Friday
cream on charcoal
3 · pollSunday session or rest day?poll sticker
Stories · 3 frames
Stories only Community Tonight, 8:00–9:00 PM Optional

Tonight: week-ahead tease

No grid post today. Three quick frames that set up Monday's recap and plant the first seed for Friday without saying the words "Lab Rat" yet. Skip it if the night gets away from you; Monday stands on its own.

Story copy

1 · Tomorrow, the recap 👀
2 · This week at Olympus 🏛️ Strong Saturday recap · something new on Friday
3 · Sunday session or rest day?
WhoVirginia builds · Juan drops one raw September clip in the folder
NoteKeep the Friday tease vague. The reveal is the Friday post, not the Sunday Story.
Monday 05 October 2026
Reel · 30–45s · 9:16
Reel Community Post 6:00 PM Owners approve by noon

September's Strong Saturday, recapped

The recap Reel. Energy first, then the faces, then the part where nobody leaves. Closes on "Next one's in October." Swap in the date if it's approved by Monday.

Caption

September's Strong Saturday, in 40 seconds 🏛️

A Saturday morning, a full floor, and nobody left when the training ended. That part never gets old 💛

Next one's in October. Keep an eye on this account 👀

📍 Want in? Link in bio.

#StrongSaturdays #OlympusAthletics #MercedGym #MercedCA

Stories · 3 frames

  • Reshare the Reel: "Were you there? 👇"
  • Question sticker: "Favorite moment from September's Strong Saturday"
  • Text frame: "Next one's in October 👀" (date if approved)
WhoJuan's cut · Josh or Michael approve by noon · Virginia captions and schedules
NoteReply to everyone who was there, by name. Save the question-sticker answers; they come back in Sunday's Stories.
Tuesday 06 October 2026 ObservanceNational Coaches Day
1 · 8 AM↻ Monday's recap Reel
"ICYMI 👆"
reshare
2 · 10 AMDrop a 💛 for Coach MarcCoaches Day · photo
3 · 12 PMSomething new is coming Friday ⚡️gold on charcoal
4 · 3 PMWould you volunteer to be a lab rat? 👀3s clip + poll
5 · 6 PMLab Rat.
Friday. 🏛️⚡️
countdown → Fri 12 PM
Stories · 5 frames across the day
Stories only Strength Science Coaching Excellence 8 AM → 6 PM Needs one 3-second teaser clip

Lab Rat push + Monday's Reel

No grid post. Resurface Monday's Reel, give Coach Marc the Coaches Day frame, then tease Lab Rat three times without explaining it. Curiosity is the job today; Friday does the explaining. Poll answers: Yes / Depends on the experiment 😂

Story copy · one line per frame

1 · ICYMI 👆 September's Strong Saturday, recapped.
2 · It's National Coaches Day. Drop a 💛 for Coach Marc, the one who notices your form before you do.
3 · Something new is coming Friday ⚡️
4 · Would you volunteer to be a lab rat? 👀
5 · Lab Rat. Friday. 🏛️⚡️
WhoVirginia builds and posts · Juan or Coach Beef shoots the teaser on a phone Monday · Coach Marc OKs the photo
NoteTag @coachbeef on frame 5 only if Coach Beef is good with the early reveal. Watch the poll on frame 4; it's the first read on whether the name lands.
Wednesday 07 October 2026
Reel · 20–30s · 9:16
Reel Holistic Well-Being Post 12:00 PM Approve Tue by 5 PM

Why work out? Nobody said abs.

Three reasons to train that have nothing to do with how you look. Short lines, one idea per screen, a joke in the middle so it sounds like us. For the person who hasn't walked in yet.

Caption

Why work out? We asked around. Nobody said abs 😂

1. Your 70-year-old self is counting on you. Strength is what keeps you carrying your own groceries.
2. It's the most reliable mood fix we know of.
3. Somewhere people notice when you don't show up.

📍 Come find your reason. Link in bio.

#OlympusAthletics #MercedGym #StrengthTraining #WhyWeTrain

Stories · 3 frames

  • Reshare the Reel
  • Question sticker: "Why do you work out? One line."
  • Save every answer; they get reshared Thursday next to the testimonials
WhoJuan's cut · Virginia captions · Marc, optional voiceover
NoteIf the on-screen lines need a tweak: "Why bother? ⚡️" → the three reasons → "📍 Link in bio."
Thursday 08 October 2026
Repost · Dr. Paul Hermes Reel · 9:16
Repost · Reel Community Coaching Excellence Post 5:30 PM New cover + new caption

Testimonials, brought back

The proof, the day before the pitch. The Dr. Paul Hermes testimonial goes back on the grid, re-uploaded with a new cover, a two-second open ("A physician, on training here."), and a fresh caption so it earns a new run. The March 15 members come back in Stories, one per frame.

Caption

Bringing this one back. Dr. Paul Hermes on what training here actually changed. Unscripted 💛

If you've been on the fence, take it from a physician 🏛️

📍 First visit is one tap away. Link in bio.

#OlympusAthletics #MercedGym #MercedCA #Testimonial

Stories · up to 8 frames

  • One frame per March 15 member (Stephanie, Bob, Julie, Lindsey, Judy, Kim, Paul): clip or quote card, name on screen
  • Wednesday's "why do you work out" answers between them
  • Last frame: "Tomorrow, 12 PM. Lab Rat ⚡️" with the countdown
WhoJuan's cover and title card · Virginia re-uploads, captions, builds Stories · Josh or Michael confirm Dr. Hermes is fine with the re-run
NoteRe-upload the file; don't "share to feed" from the old post. Members' frames need the same sign-off they had in March.
Friday 09 October 2026
Collab Reel · with @coachbeef · 9:16
Collab Reel Strength Science Coaching Excellence Post 12:00 PM Fill 3 blanks · send collab invite

Meet Lab Rat · with @coachbeef

The reveal, posted as an Instagram Collab so it lands on both grids and both audiences at once. Post from the Olympus account, invite @coachbeef as collaborator, one caption for both, agreed in advance. Pin it to the top of the profile for the weekend.

Caption · fill the three blanks

Meet Lab Rat ⚡️

[One line: what Lab Rat is.] Run by @coachbeef. Open to anyone willing to be the experiment 😂

First session: [date]. [Spots and how to sign up.]

📍 Link in bio to claim your spot.

#OlympusLabRat #OlympusAthletics #MercedGym #StrengthScience

Stories · through the day

  • 10:00 AM · "Two hours." Countdown ends at noon
  • 12:00 PM · Reshare the Reel, link sticker to sign up
  • 3:00 PM · Coach Beef takeover frame, or question sticker: "Ask Coach Beef anything about Lab Rat"
  • 6:00 PM · Spots-left frame, link sticker again
WhoCoach Beef on camera · Juan's cut · Virginia captions, sends the invite, agrees the posting time with Coach Beef · Josh and Michael approve the offer details
NoteCoach Beef needs to accept the collab invite before noon or it posts to Olympus only.
Saturday 10 October 2026 ObservanceWorld Mental Health Day
1 · titleThis week at Olympus 🏛️text frame
2↻ Mon · Strong Saturday recapreshare
3↻ Wed · Why work out?reshare
4 · textIt's World Mental Health Day. Reason #2 still stands 💛quiet frame
5↻ Thu · Take it from a physicianreshare
6↻ Fri · Lab Rat
"Spots are going ⚡️"
reshare + link
7 · pollBest post this week?Strong Saturday / Lab Rat
Stories · 7 frames, posted as a set
Stories only Community 9:00 AM Build Friday night

The week, reposted

Every post from the week back in Stories, in order, one line of context each. World Mental Health Day gets a quiet frame next to Wednesday's "reason #2." No new assets; the week is the asset. Lab Rat gets the last word and the link.

Story copy · one line per frame

1 · This week at Olympus 🏛️
2 · September's Strong Saturday, recapped.
3 · Why work out? Nobody said abs.
4 · It's World Mental Health Day. Reason #2 still stands 💛
5 · Take it from a physician.
6 · Lab Rat is open. Spots are going ⚡️
7 · Best post this week?
WhoVirginia builds and posts
NoteIf Sunday's announcement is approved by Friday, add an eighth frame: "Tomorrow: a date to save 👀"
Sunday 11 October 2026 StatusPending Josh & Michael
Reel · 15–20s · after approval
Reel Community Post 10:00 AM Pending approval · date and time

October's Strong Saturday, announced

Ten seconds of September at its loudest, then a cream-on-charcoal date card, then "Bring someone." Needs the date and time approved by Friday Oct 9 so it can be cut Saturday. If approval slips, the fallback below runs and the announcement moves to Monday Oct 12.

Caption · fill the blanks once approved

October's Strong Saturday is on the calendar 🏛️🔥

[Saturday, October __] · [time]. [One line on what's planned, e.g. group training with VALD.] Members, bring someone who keeps saying they'll come.

📍 Save this post, tell your people, and we'll see you there. Details at the link in bio.

#StrongSaturdays #OlympusAthletics #MercedGym #MercedCA

Stories · 3 frames

  • Reshare the Reel with a countdown sticker set to the event
  • Monday's "favorite moment" answers, reshared: "Here's why you come"
  • "Week ahead" frame for Oct 12–18

Fallback if approval slips · Sunday b-roll Reel

Sundays here are quiet in the best way. No line for the rack, no rush, just you and the plan 🏛️

📍 Link in bio to book your first visit.

#OlympusAthletics #MercedGym #MercedCA #StrengthTraining
WhoJosh and Michael approve date, time, and the guest line by Friday · Juan cuts Saturday · Virginia captions and schedules
NoteFallback is 10–15 seconds of quiet Sunday b-roll (empty racks, morning light, one member doing their own thing).

Files to drop in

Put each Reel in a media folder next to index.html, named exactly as below, and the page picks it up. Until a file is there, its slot says what's missing.

DayFile nameWhat it isStatus
Mon Oct 5media/10-05-strong-saturday-recap.mp4Recap Reel, 30–45sNeeded Monday AM
Tue Oct 6media/10-06-lab-rat-teaser.mp43-second teaser for Stories frame 4 (phone footage is fine; not embedded on this page)Needed Monday
Wed Oct 7media/10-07-why-work-out.mp4Text-led Reel, 20–30sNeeded Tue by 5 PM
Thu Oct 8media/10-08-hermes-testimonial.mp4Dr. Hermes Reel with new cover and 2-second openNeeded Wed by 5 PM
Fri Oct 9media/10-09-lab-rat.mp4Lab Rat intro, collab with @coachbeef, 30–45sNeeded Thu by noon
Sun Oct 11media/10-11-strong-saturday-october.mp4Announcement Reel, 15–20sAfter approval

Export at 1080×1920, H.264, and keep each file under 50 MB so the repo stays light (GitHub refuses anything over 100 MB). If a file runs bigger, upload it to Drive, set sharing to "anyone with the link," and swap that day's <video> line for the Drive preview <iframe> shown in the comment above it. The page takes either.

Open items, roles, and how we sound

Before these go live

  1. Lab Rat, in one line. What it is, who it's for. Fills the Friday caption.
  2. Lab Rat first session date, spots, and how to sign up.
  3. Coach Beef's OK on the collab, the noon posting time, and whether the Tuesday tag is fine.
  4. October Strong Saturday date and time, and whether guests are welcome. Needed by Friday.
  5. Dr. Hermes is fine with the re-run; March 15 members still good to feature.
  6. Coach Marc's photo for the Coaches Day frame.

Roles this week

  • Virginia · captions, Stories builds (Sun, Tue, Thu, Sat), the collab invite and Coach Beef coordination, scheduling, comment and DM replies
  • Juan · the Reels, covers, stills
  • Josh and Michael · Lab Rat details by Wednesday, the October date by Friday, daily cut approvals by 5 PM the day before
  • Coach Beef (@coachbeef) · accepts the collab, Friday Stories takeover
  • Coach Marc · Coaches Day photo, optional Wednesday voiceover

Voice check

  • Short, warm, sounds like Josh and Michael wrote it
  • Gender-neutral in every line
  • Pinned 📍 CTA in the caption, never "DM us" alone
  • Four hashtags, in the caption body, not the comments
  • No "real people, real friendships" lines or anything that sounds like a gym poster
  • 🏛️ ⚡️ 💛 🥹 😂 💪🏼 🔥